In fact and in practice, however, Know Your Client (KYC) is a challenging and demanding directive, because it requires that the investment professional devote time, care, and insight into assessing a client's motives, needs, and goals.

This informative course describes:

• KYC in the context of the New Account Application Form (NAAF).
• KYC in the context of the information required to fulfil one's obligations under the Proceeds of Crime (Money-Laundering) and Terrorist Financing Act.
• The communication skills that can be employed to obtain information from the client and to better understand the psychological motives that underlie their investment behaviour.
• The importance of setting goals with the client.
• How client expectations can be managed.
• Methods to mitigate risk.
• How to ascertain the suitability of investments for each client.

It also provides 20 self-assessment questions that will help the advisor judge whether they have recommended suitable investments for a client.

This course will have an impact on how advisors view and use KYC information – for their benefit and that of their clients.

It also provides 20 self-assessment questions that will help the advisor judge whether they have recommended suitable investments for a client.